How Dmytro Krasun Built a $12K Monthly Revenue SaaS Business?

Dmytro Krasun, a talented developer turned solopreneur, recently shared his inspiring journey from a stable 9-to-5 job to running his own SaaS business, Screenshot One, which now generates $12,000 in monthly recurring revenue (MRR). Here’s how he identified a niche, validated his product, and built a profitable business—all while staying true to his passion for coding.

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From Developer to Solopreneur

Dmytro spent most of his career as a backend developer, working for startups and building server-side applications. Despite having a great salary and a promising career, he felt the pull toward entrepreneurship. “Even having the best job in the world, I felt something pushing me in another direction,” he says. Motivated by his childhood dream of running his own business, he took the leap and started experimenting with ideas.

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Finding and Validating the Right Idea

Initially, Dmytro had “millions of ideas” but quickly realized the importance of narrowing his focus. Leveraging his “super skill” of building APIs, he decided to create a product that catered to developers.

One of his first projects was an email validation API, but it felt uninspiring. That’s when Screenshot One was born. The idea was simple: automate the process of taking and managing screenshots for businesses. To validate the idea, Dmytro researched competitors and confirmed that people were already paying for similar tools. “Having competitors is a good thing,” he says. “It means there’s demand.”

Dmytro Krasun’s ultimate validation came when he secured 10 paying customers outside his personal network. “If people you don’t know are using your product, that’s real validation,” he explains.

Also Read – How Greg Eisenberg Built an 8-Figure Multipreneur Empire with Six Businesses

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Building and Launching the Product

It took Dmytro five months to build and launch Screenshot One—a process he now admits was too long. “Your first version will never be perfect,” he advises. Today, he launches products in under a month, starting with a single feature to test the waters. His strategy:

1. Build a Minimum Viable Product (MVP): Skip advanced features like payments and notifications.
2. Test with Close Friends: Ensure the product works and get initial feedback.
3. Launch on Twitter and Other Platforms: Share the product widely and engage with potential customers.

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Marketing Strategies That Work

Dmytro experimented with various marketing channels before identifying what worked best for Screenshot One:

1. Twitter: A primary channel for reaching developers.
2. Google SEO: Optimizing for relevant keywords to attract organic traffic.
3. Platforms Like Zapier: Listing his product on automation tools like Zapier to reach businesses already using such tools.
4. Product Hunt: A launch here boosted awareness and improved SEO.
5. YouTube Tutorials: He saw paying customers come from YouTube after someone created a tutorial about his product. Inspired, he plans to publish his own videos.

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Retaining Customers and Reducing Churn

Dmytro reduced his churn rate from 11% to 7% by actively engaging with customers.

• Surveying Canceling Customers: He asks them why they’re leaving and follows up with targeted questions.
• Refining Marketing Messaging: After noticing some customers expected a no-code solution, he emphasized that Screenshot One is built for developers.

His goal is to lower churn to below 5% by better understanding and serving his customers.

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Pricing and Monetization

Dmytro Krasun started with a $7/month pricing model, which felt “too cheap” for the value provided. Over time, he raised prices and introduced paid plans for additional features. Today, his pricing reflects a balance between customer affordability and healthy profit margins.

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Tools and Tech Stack

Dmytro Krasun’s streamlined approach is reflected in his tech stack:

• Languages: TypeScript and Go.
• Libraries: Puppeteer for managing headless browsers.
• Analytics: Google Search Console, Google Keyword Planner, and PostHog.
• Support: Crisp Chat for live support.
• Hosting: Cloudflare for storing screenshots.

With server costs of $3,000 to $4,000 per month, his profit margins hover between 40% and 60%.

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A Day in the Life of a Solopreneur

Dmytro Krasun’s routine is designed to optimize both productivity and mental health:

• Morning: Reads for an hour over coffee after helping his wife send their kids to school.
• Daytime: Focuses on work until the evening.
• Evenings and Weekends: Spends time with family, plays soccer, or travels.

“As a solopreneur, your mental health is your most important tool,” he says.

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Advice for Aspiring Entrepreneurs

Dmytro Krasun’s key takeaway is to trust your intuition: “Consume all the advice you can, but don’t outsource your decisions to anyone.” He emphasizes:

• Validate your idea with real customers.
• Launch quickly and iterate.
• Own your decisions, whether it’s quitting your job or choosing a business idea.

Dmytro Krasun’s journey from 9-to-5 developer to $12K/month SaaS founder proves that with persistence, focus, and the right strategies, anyone can turn a simple idea into a thriving business.